The growth of this 100% Argentine company was steep and, to sustain it, they had to invest and professionalize accordingly. Laura, its owner, tells us her story and the process to implement Rubiro, NeuralSoft management software for SMEs.
We started out with a very small place for wholesale and, after almost 4 years, we now have 6 stores in the main shopping malls, 3 franchises and an online sales platform that keeps growing. The context of growth in the country helped us and the public accepted our proposals gladly.
Thanks to a lifelong friend, Liora, who Works in NeuralSoft’s Professional Services area, I became more aware of the need to have a software and of the benefits of professionalizing our management. Faced with the chaos of the initial management I told her about, she explained how a management software, in particular, Rubiro, could help us.
Before that, we at Simones did everything with worksheets and documents on Drive, but that was not efficient to manage the business. The truth is, we were not looking for a software, but we knew that something was not working out to keep the business going.
It was a necessary evil! You have to make time to learn how to use it, have your staff trained and wait to see the benefits. However, the implementation time was a short one. And now I really don’t know how we managed without a system!
The main benefit is being able to have comprehensive control of the company, since this allows us to grow and to continue professionalizing. Now we have an order. Managing and controlling all matters related to stock and points of sale is now really simpler.
One of our objectives is to provide the Simones Mini line with more independence, for it to achieve its own identity and its own path. Additionally, we want to increase production and to open another store and add franchises in the rest of the country, in places as important as Córdoba or Mendoza.
Regarding management software, we are currently evaluating the possibility of exploring the benefits offered by Presea, NeuralSoft’s ERP, to manage Procurement, Sales, Finance, Accounting, Business Intelligence, etc., especially because we believe that Presea will allow us to use other reports that will be very useful. Perhaps for the migration we may use the benefits offered by Sepyme, the Loans Program of the Ministry of Industry of the Nation. We’ll have to assess all this.