Study Case

Luis Nardelli Hnos S.R.L has been committed for more than 30 years to be the leading company in the distribution of raw materials, commercial equipment, machines, tools, replacement parts, supplies and accessories, packaging materials, disposable products, and any items necessary for the bakery, pastry, gastronomy and ice cream industries. This family partnership has always distinguished itself by its passion and commitment to face each task as a new challenge, under the slogan: "quality and service."

Centred on excellence, Nardelli certifies the quality of its services as exclusive providers and representatives of CALSA (Compañía Argentina de Levaduras Sociedad Anónima), which represents a significant percentage of its income.

PROBLEM AREA ASSESSMENT
With the focus on ongoing growth, Nardelli decided to widen the range of services and products offered. As a result, in the late eighties the company celebrated the opening of new areas of coverage, not only in Reconquista, but also good part of the provinces such as Chaco, Corriente and Formosa.

By 1999, the company had built a system that allowed them to keep their administrative and financial structure, but had begun to restrict the infrastructure of the business project. The quick growth of Luis Nardelli Hnos. led to the choice of a management system to cope with the proposed challenges. As a result, NeuralSolf was chosen as strategic partner.

SOLUTION & IMPLEMENTATION
The new project consisted on the implementation of a technological solution that promoted the organized management of various resources. At the beginning, and after solving some minor issues that delayed the project implementation, both parts agreed on the inherent difficulty of the change management process. This usually happens with the implementation of a new management solution that modifies the existing tasks, applications and practices. After this, the project was easily and smoothly put into practice.

To this end, work was done on the development of management and control tools, based on joint actions with each area of Luis F. Nardelli y Hnos. S.R.L. Therefore, it was crucial for Neuralsoft to focus on the company's working model. This finally helped to combine the accounting and financial processes with the new technological structure of this company that is characterized by its objectives and its strategic and clear vision, oriented to a target market.

BENEFITS
As a result of such an efficient management, Luis Nardelli Hnos. drives the opening of storage and logistic deposits, and new customer service centres in Reconquista, Santa Fe, and Resistencia, Chaco.
One of the highlights of Luis Nardelli Hnos.'s management is related to commission organizational structure. Thanks to NeuralSoft and in response to that need, now the company counts on a tool that will let them promote the control and follow-up of the commercial activity.

In March 2011, this company of more than 50 partners found out that the ASP model could let them keep growing. "With NeuralSolf's solution, we strengthen the workforce's autonomy, thus favouring the company's growth,  which involves building a stronger infrastructure and simplifying the mobile sale", Luis F. Nardelli, Luis Nardelli Hnos. CEO, explained.

The tool customization was directed to making the sale and service processes more efficient, as the company's main actions. Thus, NeuralSoft grants Luis Nardelli Hnos.'s managers access to consolidated data required to make decisions.
"As one of the leading firms in the industry, it is vital to consider the purchasing layout and the stock composition, as well as the number of dealers and the need for backup to be able to guarantee our services and products, even if that involves leaving a truck idle most of the year”, the company's CEO explains.

To cope with an “unlimited growth”, the company is planning to increase the sales force and the consolidation of different areas. “We focus our efforts on opening new branches and two more distribution centres next year”, Luis Nardelli states. This working model will give place to a new commercial management, as we hope to implement the e-commerce practices, which could not even be considered few years ago."

In all these years, NeuralSoft and Luis Nardelli Hnos. certainly have changed. "Both structures have grown and this shows. Nowadays, our scenario allows us to take the step forward that we planned."